Trisula International (TRIS) Focuses on Expanding into the USA, Australia, New Zealand, Singapore, and Japan Markets
JAKARTA – PT Trisula International Tbk (TRIS) projected an 8% increase in sales for 2022 compared to 2021. To achieve this target, the company continues to focus on the garment sector, both in export and domestic markets.
President Director of Trisula International, Santoso Widjojo, stated that the target is considered realistic amid ongoing economic uncertainties, even though Indonesia’s economy has been gradually recovering from the Covid-19 pandemic. TRIS remains focused on its existing core business in the garment sector, with exports contributing the largest share — about 60% of total sales.
“We continue to focus on reaching our main markets — the USA, Australia, New Zealand, Singapore, and Japan — where the opportunities remain strong. Our products are in high demand, especially essential items, allowing TRIS to maintain production even during the pandemic,” he explained in an official statement.
In line with global economic recovery, TRIS aims to strengthen its performance by further enhancing its garment business. The company’s garment products are manufactured through its subsidiaries, PT Trisco Tailored Apparel Manufacturing and PT Trimas Sarana Garment Industry. TRIS specializes in both formal and casual wear, functional clothing, and protective wear.
Looking ahead, the company is also developing new products and business models to meet evolving market demands. One of the initiatives that has been well-received is the made-to-order garment project, which requires flexibility in production planning and procurement processes.
From a marketing perspective, TRIS continues to actively expand its digital marketing strategies through various platforms, including its own e-commerce site under Trisula Group, Yukshopping.com.
“With the national economy showing positive growth, TRIS is optimistic about improving its overall performance. We will continue to build an integrated work system and synergize across all business processes to maximize efficiency,” Santoso concluded.
As of the third quarter of 2021, Trisula International recorded a 10.6% increase in export sales, reaching Rp 490.9 billion compared to Rp 443.7 billion in the same period the previous year. This growth was driven by strong demand in major export markets such as Australia, the United States, and New Zealand.
Santoso added that TRIS is grateful for the continuous growth in exports during the third quarter of 2021. Trousers contributed the most to export sales, totaling Rp 490.9 billion, up 10.6%.
The improvement was also supported by recovery in overseas markets, where consumer purchasing power strengthened, department stores resumed normal operations, and port activities began to stabilize.